As Seen In

As Seen In

Sweetwater Labs has been featured by some of the most trusted names in beauty media, including Vogue, People, Vanity Fair, Elle, Harper's Bazaar, and Oprah's Gift Guide. Our Rose Face Oil was named a Vanity Fair Top Pick Face Moisturizer.

Google Top Quality Store

Sweetwater Labs has been awarded the Google Top Quality Store badge, a distinction given to fewer than 3% of e-commerce brands. This recognition is reserved for stores that deliver outstanding customer experience, from glowing reviews and seamless returns to fast, reliable shipping and top-tier customer support.

The Sweetwater Labs Guarantee

Every product is backed by a full refund or exchange guarantee with no time limit — the only skincare brand offering this. All products are cruelty-free and non-GMO, and vegan with the exception of our goat's milk soaps.

Trusted By Real Customers

  • Rose Face Oil: 176 reviews, 99% five-star
  • Vitamin Face Serum: 105 reviews, 99% five-star
  • Rosewater + Aloe Mist: 30 reviews, 97% five-star
  • Firming Booster: 13 reviews, 100% five-star

Founded by Nadia Doh and Yoav Irom after a decade of apothecary and botanical science research, Sweetwater Labs has built a loyal, repeat customer base in New York City and beyond.

After a decade of apothecary research into natural ingredients and formulations, we created a product line that is truly effective with beautiful scents and made from only the purest natural components.

Nadia Doh and Yoav Irom
Founders

Our products are animal cruelty-free, vegan (except our goat’s milk soaps) and non-GMO. Every month we happily give a percentage of our profits to numerous charities close to our heart. Our reasonable prices reflect our values and mission to make very high quality natural skincare available to everyone. We guarantee all our products for full refund or exchange with zero hassle. Love your skin!

NY LOCATIONS 2021: After months of closure of our pre-pandemic locations, we are excited to be selling in person again at the Bryant Park Holiday Market (located between Fifth Avenue + Avenue of the Americas, between 40th + 42nd Street in Manhattan) from October 29th 2021 - January 2nd 2022. We look forward to seeing you!

Nadia and Yoav with kids